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The ‘Sun’ on Piolo and Iñigo Father and son featured in new campaign

— The Manila Times Online:

Piolo Pascual’s very own son Iñigo is joining him as a brand ambassador for Sun Life of Canada (Philippines) Inc., officially marking the 16-year-old boy’s entry into the limelight.

The two will lead Sun Life’s new Brighter Life campaign that promotes the importance of raising a financially prepared generation.

According to Sun Life Chief Marketing Officer Mylene Lopa, the company aims to emphasize that it is the responsibility of the older generation to educate the youth about managing finances. “Piolo and Iñigo are perfect for this campaign because they not only understand what it is we’re trying to promote, but they actually practice it in real life,” she said.

Piolo confirmed this, saying that he and Inigo’s mother try their best to teach him early on about handling money. “We’re very lucky because Iñigo understands the value of hard work, and is also, by nature, a humble and kind person. We complement this by being good role models to him,” he said.

Meanwhile, despite having an A-list celebrity for a father who’s able to provide him with a comfortable life in the States, Iñigo is also not very materialistic. “If I do want to ask for something, I tell my pa–rents. But I know that I have to wait for it because they usually give it as a reward, like if I do good in school,” he shared.

The new campaign for Sun Life is the first time that the father and son are doing a major project together. “Sun Life is family to Iñigo and me, and we have a long-term plan with them,” Piolo said. “This campaign echoes what I personally want for my son—to protect the future of the next generation.”

A long time endorser of Sun Life, Piolo has always been an advocate of financial literacy, having been raised by a mom who instilled in him early on the value of good money habits. This is a lesson that Piolo would like to pass on to Iñigo, and help spread among Filipinos thru Sun Life’s Brighter Life campaign.

Sun Life of Canada (Philippines) Inc. is a member of the Sun Life Financial group of companies, a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers.

The ‘Sun’ on Piolo and Iñigo Father and son featured in new campaign (Showbiz) | July 19, 2014 at 09:41PM

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